Your brand name is more than just a word; it’s the cornerstone of your business identity. Before you invest in logos, websites, and marketing campaigns, you need to ensure that name is legally available to use and protect. This is where a trademark search comes in. Skipping this crucial step can lead to costly rebranding efforts and legal disputes down the road. This guide will walk you through what a trademark search is, why it's essential, and how you can conduct a prelimin